One of the reasons why I try to get early to the movies is that I want the best seat possible. Well that, and the fact that I also get to see the trailers if I show up on time. With movie theaters, they will usually show movie trailers within the same genre as the movie you’re about to watch. How weird would it actually be if you saw a trailer for a exorcism movie during the showing of Beauty and the Beast?
“I wanna see that” or “that looks good”, are usually some of the things that comes out of movie-goers when they first watch a trailer. Before a film is made, there has to be a market for it, that’s where teasers, posters, and all sorts of promotional items come into play to build excitement for the film.
Once this excitement is built and a market is found, a trailer must catch the attention of the viewer to the point that they want to go out and see the movie in a theater on release day. However, this is just a textbook purpose and expectation of a trailer. Not every trailer is effective, and not every person is sold on a movie with just a trailer. In some cases, it may draw the viewer away from watching the movie. So, “how effective is a film trailer to a viewer?” is the question we should be asking ourselves. The problem is though, not every trailer is the same.
If that movie was made there had to have been some people who wanted to make this movie happen. Right? Again, not always the case. Some movies could be a quick cash grab and others could just be downright bad movies that got made.
Backtracking to what I mentioned earlier about “they will usually show movie trailers within the same as the movie you’re about to watch”, well think about why you went to watch the movie you’re watching in the first place. Because somehow, through a poster, commercial, a hot date, or even a trailer, the movie somehow managed to get you out of the house to watch it. Something in that trailer seemed familiar or caught your attention enough to make you act.
Even though the world of cinema is constantly changing in the eyes of the viewer, they want to stick with at least a little bit of familiarity when it comes to what kind of movies they watch. That’s why action-packed summer blockbusters usually do so well. Because we know what we’re in for and don’t set our expectations anymore than that. Take a look at this YouTube video that fully examines what makes a trailer good and how you yourself can make an effective trailer.
The next time you watch a movie trailer, pay attention to the things it tries to show you to “sell” their movie to you. The actors they might show, the eerie music that might linger in the back, the dramatic pans throughout the landscape. All these little things contribute to something greater and in the end, might just get you watching their movie months later.